Fast Fashion: Yay or Nay?
The definition of fast fashion is inexpensive clothes that are rapidly produced by mass market retailers. The materials that fast fashion clothing are made of are polyester and/or nylon. The reason these materials are used is so that large retail companies can keep up with rapidly changing trends. Some companies that partake in fast fashion are Target, H&M, Forever 21, Fashion Nova, Shein, and many more. This type of clothing is super popular as it supplies low priced yet stylish clothing that is accessible to everyone.
But like a lot of things, fast fashion also has a downside. The clothing that is made is not as durable as other brands. It could be dangerous to the environment as it releases plastic fibers and toxic dyes into the oceans. Fast fashion also causes water waste as the amount of water wasted to power the plants that make the clothes is high due to mass production.
Luckily, there are some solutions to deal with fast fashion. Try investing in more durable brands such as Vetta, Quince, or Wholesome culture. Even though they cost a little bit more, the clothes will last longer so in the long run you would end up saving more money. Another way would be to donate any clothes you don’t wear to a local thrift store instead of throwing them away.
If a large number of people start buying more durable slow fashion clothes, even if they still own some fast fashion brands, it would be better for the environment as less clothes would be quickly wasted. A little change can truly go a long way.